Today we will briefly talk about how texts are prepared and written in the Content Laboratory of Alexander Almis. As a rule, we have six main stages in creating tests. Six steps. It happens more - but this is the most commonly used algorithm for preparing for writing, the process of creating material and subsequent actions. The title emphasizes that these are the stages of creating publications specifically for the site, that is, for the Internet. Because for other types of text materials, you do not need to prepare a title and description. As well as working out keywords. Otherwise, these steps are suitable for each text. Learn more with us on " how to write a reflection paper"! Familiarization with the topic is true, in my case it is more likely to “refresh the topic in my memory”. Watching competitors, reading Wikis, etc. The formation of expert vocabulary taking into account SEO and LSI is a very important stage. It is necessary to arouse the trust of readers and show them (and search engines too) that you know the subject perfectly. For this, professional vocabulary is also needed. based on our source we can say that for example, in the case of freight, an amateur writes “you can monitor your cargo online”. From an expert point of view, it’s more correct to write “you will be given the opportunity to control your cargo along the entire route”. Creating a text structure - I recommend using queries from the semantic core for this. Sometimes there are whole subheadings directly, that is, in essence - topics for subsections. Writing the text itself is, in fact, a small part of the work as a whole of the cycle :). Creating a title, title and description - that’s the way, in the fifth stage, not before writing the text, but after it. Then you can more accurately concentrate maximum meaning in short headings and descriptions. Proofreading and editing - both through the eyes and the voice (the voice is required, all copywriters with experience say it — helps get rid of lexical locomotives). Whenever possible, use the golden rule of news (short) journalism: if something can be cut, then it needs to be cut.

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